Thursday, 29 September 2011

Only Devon knows how they make them so crunchy

This week I went to my first CIM regional event. It was at Burts Chips , the Devon crisp manufacturer, in Plymouth.
After arriving, we went on a tour of the factory.  We saw first hand the manufacturing process from where the potatoes arrive through the frying process to where the flavours are added and then to the bagging and packaging. At various stages of the process, we were allowed to even try crisps, or potato chips, straight from the production line.
We were then invited to eat and drink and watch a presentation about the company.
Most of my marketing knowledge is service industry-based, so it was really interesting to learn about a manufacturing company and brand.
Of particular interest was a discussion on the value of the 'Devon' brand and the decisions that were made regarding product expansion: through white label, for Tesco Finest and Eat; co-branding, with Nando's; diversification (through Anita's); and extending global reach, particularly to the Netherlands.
I really look forward to seeing more of the Burts brand and following the company's progress.
So thanks Nick Hurst (Burts director and co-founder) for opening your doors and letting us share your story.



Tuesday, 27 September 2011

Random Veg

Last night, after hashing, I went to a village 'Harvest Auction'.
I bought a seasonal veg box (what else would I be buying at a 'Harvest Auction'?).
In the box is a random vegetable I have never seen before.
I think it might be a squash, but I'm not sure. Can anyone identify it and suggest how I might cook it? Recipe ideas welcome!
Thanks

Thursday, 22 September 2011

Birthday Cake Show Off

Little E celebrates his fourth birthday this Saturday. He is a massive fan of the Octonauts.



I've just finished making his cake - over a couple of glasses of wine at my very talented friend's house.



I'm not very talented in the baking department, although I try hard. I'm certainly not the most artistic. But I am very proud of my Kwazii and my seaweed, pebbles, shells, starfish and fish. Friend S did everything else (include bake the base and provide the wine!).

Tuesday, 20 September 2011

MMR and the ticking timebomb

I took Little B for her MMR this afternoon. She's already had German Measles (Rubella), despite the fact that children are supposed to have been immunised for years and I thought it was an illness that was almost consigned to the history books. My poor baby got it just two weeks after having Chicken Pox at just 7 months!
Beatrix when she had Chicken Pox

Even though she has already had German Measles, we were still advised to have the triple MMR.

Coincidentally, the MMR appointment came on the same day that I became aware of advice from the UK's Health Protection Agency (HPA) for students to ensure their vaccinations, particularly the MMR, are up to date before returning to university this year.

Many of today's students are the same children who were not immunised by their parents due to the scare over the since disproven link between the MMR vaccine and autism.

Rather more worrying, many students don't even know if they were immunised as children or not!

It seems to me that the usual stories about meningitis outbreaks among freshers at university will tragically be accompanied by stories about students being taken seriously ill and even dying from illnesses they should have been protected from.

Already this year there has been double the number of reported cases of Measles compared to last year (777 to the end of July 2011 compared with 374 for the whole of 2010).

If you know anyone about to return or even start university this year, please get them to check if they have been vaccinated and make them aware of the early symptoms of both meningitis and measles.

Meningits symptoms include vomiting and a headache, often accompanied by a stiff neck and dislike of bright lights. Some meningitis infections can be accompanied by blood poisoning, which can be identified by a fever and a blotchy rash. Press a glass against the rash and if it doesn't fade call for medical assistance.

Symptoms of measles include a fever, cough and rash.

Developing Relationships with the Local Media

Much of my job involves raising the profile of the organisation where I work. I'm lucky that it's a very easy sell. I work for the University of Exeter Students' Guild and we are one of the UK's leading students' unions with some of the most engaged students in the country.

Often, my problem is that there's too much going on. This means I have to prioritise items according to our longer term strategic objectives or the interests of our local media outlets.

Building and maintaining relationships with the student and local media is an important part of my role.

Today I held a 'Media Lunch'. The event began with a small presentation by me and the four sabbatical officers who are elected each year to run the Guild. The presentations outlined our plans for the year and identified some of the more newsworthy items. We then allowed time for questions before sharing lunch and networking.

The event seemed to be pretty successful. There was lots of networking, although the student media and the sabbatical officers seemed to keep to themselves and the local media ended up chatting to me and the University Press Office, who were also invited. I even got one of the sabbatical officers interviewed for a news story.

Unfortunately, not many of our local media outlets turned up. It seems that lots of cost cutting and centralisation means that time out of the office for journalists is seen as a luxury, rather than an essential part of the job.

I wasn't too worried as I've met most of those who couldn't make it today before and so we already have that relationship. But it just seems such a shame that much of today's local news is made up of stories that are fed in rather than from journalists actively seeking out news.

Photograph thanks to Will Conley's Random Things Album on Picasa.


Monday, 19 September 2011

Hashing

Tonight I am going to my third 'hash'.

I only came across the sport a month ago when I was chatting with some mummy friends. I'd decided to hang my rugby boots up, but still wanted to do some sort of sport.

Hashing has its roots in Kuala Lumpar, where British expats got together on a Monday night to run off the excesses of the weekend.

Basically, a hound sets a trail using flour or sawdust and then the hounds follow the trail. False trails are also laid, marked by check points, which allows slower runners to catch up with the faster ones.

Each hash begins and ends in the pub. There is then a social afterwards. All hashers are referred to by a hash nickname. I don't have one yet as I've not been around long enough to have done something silly enough to deserve one.

Hashes are generally off road, so I get the mud and the camaraderie of the rugby game without the fear of injuring myself and being unable to care for my two young ones.
It's great fun - more mentally and, I'd argue, physically challenging than road running, with a real social culture too.

My local hashers are the Teign Valley Hash House Harriers. And tonight we're meeting at the Smugglers Inn, Holcombe. So, if you're local, why not join me.

Wednesday, 7 September 2011

Belt tightening and the cost of working

Mr B received our nursery bill today and went white - so we're now on an economy drive. Packed lunches for the rest of the month and no shopping until we've emptied the contents of the fridge, freezer and pantry.

How long exactly does turkey stock, frozen last Christmas, last?

Unfortunately, things are not helped by the fact that both Mr B and E (my son) have birthdays this month.

Mr B and E - Birthday boys in September
The problem is that I went back to work at the beginning of the summer holidays and E only gets his free nursery hours in term time, so I have effectively been paying to go to work for the past two months. It's even more gutting because I only went back part-time because my full time wages wouldn't have covered full time nursery fees.

Don't get me wrong, I love spending time with the children, and I'm glad the finances worked out that I could have the best of both worlds by going part-time. I'm equally grateful to my employer who granted my request for flexible working. But it is incredibly demoralising to work in the knowledge that you are actually paying for the privilege of the hard graft you are putting in.

So - I am looking forward to creating lots of home-made gifts and cards for the boys in the family over the next few weeks. Although, I'm not quite sure how that will square up with E's opinion that the Argos catalogue (particularly then Fireman Sam and Playmobil page) is ideal as the basis of his birthday wish list.

If nothing else, our current situation is giving me the boot up the backside I needed to actually set up doing freelance work on the side.


Tuesday, 6 September 2011

Certified...

I got a lovely surprise in the post today. A certificate from the Chartered Institute of Marketing (CIM) as 'evidence of development' under the Chartered CPD Programme.

This means that I can achieve Chartered Marketer status if I complete another 35 hours of study over the next 12 months, pass the remaining modules of my Professional Diploma in Marketing and upgrade my membership of the CIM.

I'm studying for my Diploma with the Cambridge Professional Academy and the course is mainly distance learning one intensive two-day workshop for each module. I have never studied alone before, but I have already passed one module, so I'm feeling a lot more confident about my prospects.



I'll keep you all posted about how I get on...